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Table of Contents

From the Editor-in-Chief
Mark Aaron Polger, College of Staten Island, CUNY
abstract and bibliographic details
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Columns (peer reviewed)

From the Trenches

The Social Media Directory of Academic Libraries: A Resource for Academic Librarians Managing & Researching Social Media

Gary Marks, Jr.
abstract and bibliographic details

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Open UP! How digitization is Changing Science: An Exhibition of ZBW – Leibniz Information Centre for Economics

Dr. Doreen Siegfried
abstract and bibliographic details
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Asserting Librarian Expertise and Value in Strategic Marketing Efforts

Memo Cordova and Elizabeth Ramsey
abstract and bibliographic details
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Featured Articles (double blind peer reviewed)

Leveraging Failure to Inform Practice: How do Students Learn about Library Events and Services?

Jylisa Doney and Jessica Martinez
abstract and bibliographic details


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Putting the Audience in Charge of the Message: Assessment of Student-Generated Public Relations Campaigns in an Academic Library

April Hines, Rachel Elrod, Hélène Huet,  Stacey Ewing, and Leilani Freund
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Reviewers for this issue

Ashley Biggs, Maryland State Library for the Blind and Physically Handicapped, Baltimore, Maryland

Heather Buchansky, University of Toronto, Toronto, Canada

Lynné Colbert,
Marian University, Indianapolis, Indiana

Jonathan Dolce, Astor County Library, Astor, Florida

Nicole Eva,
University of Lethbridge, Lethbridge, Canada

Nickolas Falk, Deputy City Clerk, Edmonds, Washington

Amanda L. Goodman, Darien Library, Darien, Connecticut

Jessica Hagman, Ohio University Libraries, Athens, Ohio

Elizabeth (Beth) Heldebrandt, Eastern Illinois University, Charleston, Illinois

Barbie Keiser, 
Barbie E. Keiser, Inc., Washington, DC

Natalie Lopez, Palomar College, San Marcos, California

Robin O'Hanlon, Memorial Sloan Kettering Cancer Center, New York, New York

Dawn (Nikki) Cannon Rech, Georgia Southern University, Stateboro, Georgia

Lydia Morrow Ruetten,
Governors State University, University Park, Illinois

Dr. Priyanki Sinha, Jaipuria Institute of Management, Jaipur, Rajasthan, India

Christopher Thiry, Colorado School of Mines, Golden, Colorado

Susan Vandagriff, University of Colorado, Colorado Springs, Colorado

Dan Vinson, Mount Mary University, Milwaukee, Wisconsin

Dr. Christina Wissinger, The Pennsylvania State University, University Park, Pennsylvania

Column Editors (for this issue)

From the Trenches
Kerry McKee, 
Icahn School of Medicine at Mount Sinai, New York, New York

Branding  Co-Editors
Andrew Colgoni, McMaster University, Hamilton, Canada

arbie Keiser, Barbie Keiser, Inc. Washington, DC

Production Team

Project Manager for this issue
Elisa Coghlan,  Marquette University, Milwaukee, Wisconsin

Layout Editor
Laureen Cantwell, Colorado Mesa University, Grand Junction, Colorado

Copy Editors and Proof Readers
Shira Atkinson, BNP, Montreal, Canada

Elisa Coghlan,  Marquette University, Milwaukee, Wisconsin

Holly Flynn, Michigan State University, East Lansing, Michigan

Barbie Keiser, Barbie Keiser, Inc. Washington, DC


Marketing Libraries Journal

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Marketing Libraries Journal, 2019

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ISSN: 2475-8116