Marketing Libraries Journal (MLJ)
a peer-reviewed, independently
published, open access scholarly
that focuses on innovative marketing
activities that libraries are engaged in. Our aim is to
research and practical examples of library marketing campaigns,
marketing research, public relations campaigns, SWOT analysis,
segmentation research, assessment of marketing activities, and
used for marketing. In addition to peer reviewed articles,
Journal also contains practical articles from different columns.
Columnists will be accepting short articles on advocacy,
library marketing campaigns, "from the trenches", and technology
The Journal is published twice a year.
The editorial board seeks submissions in the following two
(double blind peer
reviewed) (20-25 pages inclusive of references,
These articles focus on case studies of any library marketing
activities. Feature articles should make an original
the field of library marketing, communications, and outreach.
should be driven by research questions that
address those problems. We welcome all methodologies; in all
ask authors to keep the literature review
and methods sections succinct and emphasize the findings and
applications of those findings. All submissions
are double blind peer reviewed.
(peer reviewed) (15-20 pages, inclusive
of references, tables, and
These articles are
practical and focus on best
practices and advice. Although these articles are practical in
should be written in 3rd person, contain a literature
review, and be written in an academic tone. Topics may
a library marketing activity and/or campaign, market research,
community analysis, market segmentation, SWOT
relations strategies, an outreach activity, or a re-branding
articles that focus on developing relationships with
help raise awareness and loyalty for library services and
This may relate to communicating with
government, administration, and the greater community
articles that illustrate how libraries develop their visual
identity for their services and resources.
From the Trenches
articles that show outcomes of a particular marketing initiative
case studies of a marketing campaign and the desired
and objectives sought.
Technology / Software tools:
particular tools or resources that help them in their
efforts. They should focus on library marketing, graphic
design, public relations, social media promotion, and
should be written in a formal, academic tone.
should be unbiased and provide a critical analysis of the
specific technology tool with comparisons to other technology
• Manuscript style should follow the conventions of the American
Psychological Association, 6th Edition
• Submissions should be 12 point font, Times New Roman, and
double-spaced with 1 inch margins on all sides
• Page number and running head should be placed in the upper
corner of each page
• The title page should be submitted as a separate document and
each author's name, affiliation, and e-mail address
• Submitted manuscripts should begin with a 100-word abstract,
list of 5 keywords, numbered as page 1
• One submission per author per call
• Allow 3-4 months for manuscript status notification
time submissions (for authors)
submissions : http://journal.marketinglibraries.org/schol-submit.html
submissions : http://journal.marketinglibraries.org/column-submit.html
2) : http://journal.marketinglibraries.org/scholarly-resubmit.html
Form for Column Editors (round 2)
Revisions : http://journal.marketinglibraries.org/column-editor-submit.html
Revisions (for authors)
Columns : http://journal.marketinglibraries.org/column-final-submit.html
Scholarly : http://journal.marketinglibraries.org/scholarly-final-submit.html
Review Form for Peer Reviewers
Please submit comments here: http://journal.marketinglibraries.org/review-form.html
understood that manuscripts have not been previously published
are not currently under consideration for publication
manuscripts will begin after the call for proposals deadline.
some cases, accepted manuscripts may undergo several rounds of
substantive revision before they are ready for publication.
manuscript has been formally accepted for publication, authors
be required to submit a complete electronic copy of the final
including all figures, charts, tables, appendices, and
Libraries Journal reserves the
right to make minor editorial changes for style, clarity,
and consistency. Further,
production process, copy editors retain the right to correct
grammar and modify text for improved clarity. We expect all
editors and authors to consider fair practices and to inform
Journal of any possible conflict of interest situations.
Libraries Journal is
a double blind, peer-reviewed, open access academic journal.
that open access to scholarship is critical for scholarly
communication. For that reason we pledge to make all articles
accessible and we allow authors to self-archive their
the web. Marketing
Libraries Journal makes all articles freely available to
are never charged any article submission or processing fees.
Libraries Journal allows
self-archiving. When a manuscript is accepted into the
Journal, authors do
not sign a Copyright Transfer
Statement (CTS) or a license agreement with the Journal. Authors
retain copyright and full publishing rights.
Articles are published under a CC-BY-NC-SA license.
Journal is Open Access (OA) Gold and Green, authors may
self-archive their accepted manuscript on their own web sites.
may also deposit their article in any academic repository
without any embargo. An author may use the publisher's version
final article for the purpose of self-archiving or deposit.
author may post his/her own version, provided
acknowledgement is given to
the Journal as the original source of publication. The link
provided by inserting the permanent URL where the article
resides (on the Marketing
Libraries Journal web site).
of permanent URLs are: http://journal.marketinglibraries.org/volume/issue/articletitle.pdf
questions regarding self-archiving, please contact the Editor
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general inquiries, please contact the Editor at email@example.com