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A Bitmoji Marketing Campaign to Connect Students with Subject Librarians

Lauren Puzier, University at Albany, SUNY

Tyler Norton, University at Albany, SUNY

Marketing Libraries Journal, volume 4, issue 1, pages 22-32.

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Abstract: The University at Albany Libraries Marketing Committee launched a campaign using Bitmojis, cartoon avatars, to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. The Bitmoji mobile app was the fastest growing app in the United States among adults in 2017; therefore, Bitmojis offered a potentially popular and recognizable way to represent subject librarians. Bitmojis are also highly versatile: they can be personalized, they offer librarians a digital likeness, and they lend themselves to a variety of other formats both physical and digital. This article will introduce the use of Bitmojis to promote subject librarians, identify hurdles to such promotion, present tips to get started, and outline the campaign’s growth.

Citation to article:

Puzier, L., & Norton, T. (2020).A Bitmoji Marketing Campaign to Connect Students with Subject Librarians. Marketing Libraries Journal, 4(1), 22-32. Retrieved from http://journal.marketinglibraries.org/april2020/03_MLJv4i1_Column_Campaigns_Puzier_Norton.pdf

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